Digital Marketing & Content Strategy Experience

Principal, u. consulting                      2014 - Present

  • Worked as a digital marketing consultant and content strategist for various SMB clients in US & Canada (tech startups, social businesses, non-profits, and media companies), training staff and conducting high-level analysis and providing recommendations

Digital Marketing Manager, Insight Editions (Contract)                      2016 – 2017

  • Created digital marketing campaigns for book, toy, and stationery products based on the world's largest media and entertainment properties including Disney Pixar, Warner Bros., and J.K. Rowling's Wizarding World
  • Managed all aspects of B2C and B2B digital marketing workflow (strategy, creative briefs, production, execution, and reporting) for email, video, social media, digital ads, and web/SEO campaigns
  • Analyzed and reported results to key stakeholders using non-technical language and adjusted campaigns accordingly
  • Trained various staff and on-boarded stakeholders on digital marketing best practices and created new systems and adopted new tools
  • Supervised two direct reports and several freelancers / design agencies

Digital Marketing Consultant, Niroga Institute (Contract)                      2015 – Present

  • Developed and created new revenue streams and optimized existing ones through leveraging of SEO, paid ads, web analytics, and email marketing
  • Validated and built subscription-based online learning community and platform
  • Implemented Agile and lean methodologies into marketing workflow
  • Spearheaded and developed a series of course corrections for a new off-shoot brand and struggling product line
  • Trained staff in digital marketing fundamentals, including email marketing, SEO, landing page design, etc.
  • Communicated in non-technical language actionable goals gleaned from analytics and marketing intelligence to various teams and stakeholders

Digital Content Director, Parallax Press                     2014 – 2016

  • Strengthened digital brand across all content and sales channels including web, email, social, and interactive media (webinars, live webcasts, etc.)
  • Reversed a four-year decline in e-commerce revenue, posting a 20% increase in one year through a robust integrated marketing strategy which entailed:

    • Growing web traffic by 447% year over year through various technical, design, keyword, and content optimizations
    • Growing newsletter list size by 10X in one year, with an average open rate of 40%, CTR of 8%
    • Shifting the organization as a whole to using audience-centred, evidence-based decision making
    • Overhauling the website to be more content-driven and optimized for sales
  • Spearheaded entry into online learning, audiobook, and mobile app markets, and oversaw the production, quality assurance, and marketing of these new products
  • Reported and acted on retail analytics from B2B partners like Amazon and Barnes and Noble, distributors, and fulfillment centers

Research Associate, PurifAid Water Inc.                     2014 – 2015

  • Contributed interdisciplinary research and strategic expertise and wrote copy in non-technical language for potential investors
  • Collaborated with an international team of social entrepreneurs, business analysts, engineers, epidemiologists, and aid workers to solve arsenic crisis in Bangladesh

Lecturer, St. Mary's College of California                     2014 – 2015

  • Taught "Race in America" course to much student acclaim (highly rated via anonymous evaluations)

Instructor, UC Berkeley                     2010 – 2011

  • Top ranked instructor of Ethnic Studies courses

Education

M.A. and Ph.D. in Ethnic Studies                     2007-2014
University of California, Berkeley
No. of Honours Awarded: 10, including the prestigious SSHRC fellowship

B.A. Honours in History & Political Science                    2003-2007
University of Toronto
Graduated with High Distinction
No. of Honours Awarded: 8

Skills & Supplemental Training

  • Adobe CS and InDesign, Google Analytics, Adwords & Search Console, LMS (Adobe Connect, Canvas, Moodle, etc.), Optimizely, ActiveCampaign, MailChimp, Mixpanel, MS Office, SEO, Social Media, Tableau, WordPress
  • Advanced Digital Publishing Institute — New York University
  • Content Strategy for Professionals, Part 1 and 2 — Northwestern University/Coursera
  • Google Analytics Individual Qualification (in process)
  • Data Analysis (in process)
  • Fluent in Korean

References Available Upon Request.

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