Digital Marketing & Content Strategy Experience

Digital Marketing Consultant, Niroga Institute (Contract)                      2015 – Present

  • Developed and created new revenue streams and optimized existing ones through leveraging of SEO, paid ads, web analytics, and email marketing
  • Validated and built subscription-based online learning community and platform
  • Implemented Agile and lean methodologies into marketing workflow
  • Spearheaded and developed a series of course corrections for a new off-shoot brand and struggling product line
  • Trained staff in digital marketing fundamentals, including email marketing, SEO, landing page design, etc.
  • Communicated in non-technical language actionable goals gleaned from analytics and marketing intelligence to various teams and stakeholders

Digital Content Director, Parallax Press                     2014 – 2016

  • Strengthened digital brand across all content and sales channels including web, email, social, and interactive media (webinars, live webcasts, etc.)
  • Reversed a four-year decline in e-commerce revenue, posting a 20% increase in one year through a robust integrated marketing strategy which entailed:

    • Growing web traffic by 447% year over year through various technical, design, keyword, and content optimizations
    • Growing newsletter list size by 10X in one year, with an average open rate of 40%, CTR of 8%
    • Shifting the organization as a whole to using audience-centred, evidence-based decision making
    • Overhauling the website to be more content-driven and optimized for sales
  • Spearheaded entry into online learning, audiobook, and mobile app markets, and oversaw the production, quality assurance, and marketing of these new products
  • Reported and acted on retail analytics from B2B partners like Amazon and Barnes and Noble, distributors, and fulfillment centers

Research Associate, PurifAid Water Inc.                     2014 – 2015

  • Contributed interdisciplinary research and strategic expertise and wrote copy in non-technical language for potential investors
  • Collaborated with an international team of social entrepreneurs, business analysts, engineers, epidemiologists, and aid workers to solve arsenic crisis in Bangladesh

Lecturer, St. Mary's College of California                     2014 – 2015

  • Taught "Race in America" course to much student acclaim (highly rated via anonymous evaluations)

Instructor, UC Berkeley                     2010 – 2011

  • Top ranked instructor of Ethnic Studies courses

Education

M.A. and Ph.D. in Ethnic Studies                     2007-2015
University of California, Berkeley
No. of Honours Awarded: 10, including the prestigious SSHRC fellowship

B.A. Honours in History & Political Science                    2003-2007
University of Toronto
Graduated with High Distinction
No. of Honours Awarded: 8

Skills & Supplemental Training

  • Adobe CS and InDesign, Google Analytics, Adwords & Search Console, LMS (Adobe Connect, Canvas, Moodle, etc.), Optimizely, MailChimp, Mixpanel, MS Office, Segment.com, SEO, Social Media, WordPress
  • Advanced Digital Publishing Institute — New York University
  • Content Strategy for Professionals, Part 1 and 2 — Northwestern University/Coursera
  • Google Analytics Individual Qualification (in process)
  • From Excel to MySQL: Analytics for Business (in process) — Duke University/Coursera
  • Fluent in Korean

References Available Upon Request.

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