Jason Kim, Ph.D., is a versatile marketer, eLearning evangelist, and content strategist who loves to help organizations learn from their customers and audiences. A systems builder and relentless learner, Jason uses an evidence-based approach using both quantitative and qualitative data.
As Digital Content Director at Parallax Press, he oversaw its marketing and content strategy, direct-to-consumer sales, SEO and online discoverability, and digital products. He was also in charge of social media, content creation, and market and audience research.
As the director of a department of one, he more than quadrupled its web traffic and grew its list size by a factor of ten in less than a year, slashed bounce rates by more than half, and reversed a four-year decline in direct-to-consumer sales. He also spearheaded its entry into new markets and product types, including the creation of its online learning platform from scratch. His emails averaged a miraculous 40% open rate and 8% clickthrough rate, smashing industry and internal benchmarks.
As a freelance marketing consultant, he has worked for Niroga Institute, a non-profit organization dedicated to teaching children stress resilience skills. There he developed a marketing and content strategy to amplify its reach and ensure its long-term sustainability.
He's also used his marketing and research talents at PurifAid, an environmental social business which seeks to end the arsenic crisis in Bangladesh.
He was formerly a board member for the Book Promotion Forum, a mainstay of publicists and marketers in the Bay Area's vibrant independent publishing scene.
In an alternate reality, Jason was an award-winning college instructor of American history and ethnic studies. He enjoys teaching immensely and has taught at places like the University of California, Berkeley and St. Mary’s College. He won over ten different honors and awards of merit over his academic career.
He is also a certified yoga teacher, believe it or not.
Jason spent the last ten years in the San Francisco Bay Area, but is now based in his hometown of Toronto.
The views expressed on this website do not represent the views of my employers. They are entirely my own.